Florence residences at Hougang by Logan Property

Florence Residences is a 99 year leasehold condo near Hougang and Kovan MRT. Priced competitively at approximately $1400 psf, there is a lot of potential upside for purchasers and investors of this condominium

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Florence residences aerial view

Florence Residences is a 99-year leasehold condominium located along Hougang Ave 2 and Florence Rd.

Developed by Logan property, which is the developer of other notable projects such as Stirling Residences and Thomson Impressions, Florence Residences will be another crown jewel in their Singapore portfolio

Florence Residences consists of 9 buildings with 18 floors and 1,410 residential units.

The project is expected to complete in 2023.

If you’re interested to visit Florence Residence’s showflat and buy a unit, WhatsApp us to get your VVIP pass.

Here are some quick facts about Florence Residences

Project nameThe Florence Residences
Address713 Hougang Ave 2 Singapore 530713
Tenure99 years
District19
Number of blocks9
Number of storeys18
DeveloperFlorence Development Pte Ltd (Logan Property)
No of units1,410
No of car park lots1,410 excluding 9 handicapped lots
TOP dateMar 2023

Florence Residences is located about 8 mins walk from Hougang MRT.

Right beside Florence Residences are HDB blocks 709 to 712, while on the other side it is landed properties Florence Green and Florence Terraces.

On the other side of the Hougang Ave 2 is Hougang Stadium, Hougang swimming complex and landed houses at the Realty Park area.

The condo is laid out in the shape of a christmas tree.

All the units are laid out in a North-South facing direction.

Most newly built condominiums in Singapore are in such a direction to minimize the exposure to the East and West sun.

Facilities of Florence Residences include an 80m lap pool, tennis court, multipurpose court, bouldering wall, outdoor movie screening area among others.

The side gate of the condo is on the left side of the condo in the picture below, near the outdoor court.

Here are some architect illustrations of the project.

There is a total of 128 facilities and 12 clubs throughout the condominium.

Prices for Florence Residences are quite competitive at approximately $1400 psf.

BedroomPriceSize (sqft)
1 bedroom693k484
1 bedroom + study754k527
2 bedroom classic882k635
2 bedroom deluxe952k667
2 bedroom + study1.057m700
3 bedroom classic1.273m926
3 bedroom deluxe1.381m1,001
4 bedroom classic1.719m1,270
4 bedroom deluxe1.921m1,389
5 bedroom with private lift2.456m1,679

If you’re interested to visit Florence Residence’s showflat and buy a unit, WhatsApp us to get your VVIP pass.

Compared to surrounding resale units, Florence Residences is quite competitively priced.

For example, Kovan Regency is registering average prices of $1500 psf, even though it is about 4 years old (TOP 2015)!

Average $1,300 for Kovan Residences
Average $1500 for Kovan Regency
Average $1200 psf for Kovan Melody

Compared to another new condominium that is for sale in the area, Riverfront Residences, Florence Residences is fairly attractive given its closer distance to Hougang and Kovan MRT.

RIverfront Residences is beside Serangoon river and approximately 12-15 mins walk to Hougang MRT.

Selected floor plans are as follows.

1 bedroom classic
1 bedroom + study
2 bedroom classic
2 bedroom deluxe
2 bedroom + study
3 bedroom classic
3 bedroom deluxe
4 bedroom classic
4 bedroom deluxe
5 bedroom

All of Florence Residences floor plans can be found at the shared folder.

A free shuttle bus to Hougang MRT is provided to residents n the first 2 years after completion.

If you’re interested to visit Florence Residence’s showflat and buy a unit, WhatsApp us to get your VVIP pass.

Nearby amenities of Florence Residences include Kovan and Hougang mall.

The condo is within 1km of Holy Innocent’s, Montfort and Xinmin Primary school.

For investors looking to rent out the unit, there is likely a potential pool of buyers due to the nearby industrial and commercial estate e.g. Lor Halus, Defu, Tai Seng industrial park and Punggol digital district.

Based on rental transactions at Kovan Regency, Kovan Residences and Kovan Melody, Florence Residences rental could be between $2,000 to $2,400 per month for a 2 bedroom unit.

For a 3 bedroom unit, rentals could be between $2,800 to $3,400 per month.

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