Very interesting tie up between Singapore + China i.e. Capitaland + Alibaba + Lazada.
This marks the start of a journey between these top players as they try to navigate the challenging world of e-commerce and retail.
Key points
- E-commerce is being embraced as an enabler rather than a disruptor to retail business. Capitaland is at the forefront of such thinking.
- Capitaland will manager part of Alibaba’s HQ in Shanghai. The retail podium will represent the future of modern retail offering a seamless O2O experience.
- An online mall will be set up on Lazada to offer CAPL’s retailers an online avenue to grow. Collection points will be at Plaza Singapura and Bugis_
- Successful implementation will mean a new source of revenue for Capitaland.
What happened?
- CAPL has advanced into the omni-channel retail strategy with two strategic alliances with Alibaba and Lazada.
- Alibaba’s new Shanghai HQ comprises 4 office towers and a retail podium. CAPL will manage one office tower and the retail podium
- In Singapore, CAPL will offer their retailers an avenue to sell their products on Lazada. Click-and-collect points will be available for consumers to collect or return their products at Plaza Singapura and Bugis+.
CAPL is the first developer to be this forward thinking, trumping the efforts of others in the market and region.
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